Looking into the statistics you would find that a business model as simple as of a driving school, also fails. The main reason for the failure of the driving schools is lack of awareness and promotion. If you provide driving classes, you must follow some basic rules of promoting your driving schools as well.
The most economical medium to promote your driving school is the Internet. Here, you can promote your business directly to your audience. You can list your school in to various driving school directories. Also, you can make use of various article directories and write articles about your driving school for free of cost.